Kudos to the marketing Svengali who got No More Heroes 2 characters printed on the toilet paper in the PAX bathrooms. Nothing predisposes a demographic of self-congratulatory snark-tards (i.e. gamers, game bloggers, nerds gerneally) to like your product better than literally allowing them to wipe their asses with it.
I detect the guiding hand of game developer/free-roaming psychopath Suda51 here.
-ssr